Andrea De Mauro

Andrea De Mauro has more than 15 years of international experience managing Data Analytics and Data Science organizations. He is Head of Business Intelligence at Vodafone Italy. Previously, he served as Director of Business Analytics at Procter & Gamble.

He holds a Ph.D. in Management Engineering from Rome Tor Vergata University and is a professor of Marketing Analytics and Applied Machine Learning at the International University in Geneva, Switzerland, and at the Universities of Bari and Florence, Italy.

In his research, he investigates the essential components of Big Data as a phenomenon and the impact of AI and Data Analytics on companies and people. He is the author of popular science books on data analytics (his latest book in English is Data Analytics Made Easy, Packt, 2021) and research papers in international journals, counting more than 2000 citations to date. He appeared in the "2022 Forty under 40" global list of Data Analytics leaders by CDO Magazine.