Nikos Droukas
Data Analytics Manager, National Bank of Greece
Nikos Droukas is Data Analytics Manager at National Bank of Greece.
In his current role, he is focused on using data to discover customer insights and convert them into strategic opportunities.
He has worked extensively with banks across Central Europe, the Balkans and in the Middle East to help them be pioneers in the field of analytics, contributing to their digital transformation.
The range of applications that Nikos has worked on related to customer-centric approaches include customer profitability, customer segmentation, next best offer campaigns, customer lifetime value, prevention of customer attrition, and personalized investment recommendations.